Most people think of Instacart as a grocery app, and they’re not wrong. But turns out, it’s actually an everything app. From lipliner at Sephora to potted plants at Lowes, now you can get almost anything delivered to your door. So when Instacart needed a national brand campaign, we reminded America they have the world at their fingertips…with some pretty fabulous fingers.

AdAge Best Celebrity Ads // The Drum Awards Brilliant Use of Creative // Silver Clio // Shots Ad of the Year // Bronze EFFIE // 5x One Show shortlist // Forbes, NY Post, AdAge, Adweek, Little Black Book, BET, People