Huggies and Disney partnered to create a new line of 101 Dalmatians diapers. How could we get the word out to new parents? Through their fur babies.
When a newborn comes home, parents often worry about how their dog will react. So we launched the first ever Baby Academy for Pups in Madison Square Park to introduce the dogs of New York to all the sights, smells, and sounds of a new baby.
