Instacart wanted to launch our brand campaign at the VMAs. Except there was one problem. The venue has a strict “no outside food” policy, leaving attendees peckish and some downright hangry. What was a food delivery brand to do?

We found a (very tasty) loophole. Celebrities have been wearing outlandish designs on the red carpet for years. If Lady Gaga can wear a meat dress, surely we can sneak in snacks with a Snack Dress. And so Cart Couture was born. Chloe Finemann wore a gown designed by threeasFOUR and the rest is history.

AdAge Best Brand Promo // Bronze Effie // Clio Shortlist // Web Honoree Best Partnership // One Show Shortlist // ADC Shortlist // Festival of Media Best Engagement Strategy, Best Experiential Campaign // Adweek, CNN, Little Black Book, New York Fashion Week, Vogue, The Cut, ELLE